Business Research Group

Qualitative Research

BRG’s professionals have conducted thousands of focus groups and in-depth interviews.

Services

Images depicting people doing qualitative researchBRG has expertise in all phases of qualitative research Images depicting people doing qualitative research.

  • Framing the research objectives
  • Identifying respondent qualifications and recruitment screeners
  • Recruiting qualified respondents
  • Creating the process guide
  • Moderating/interviewing
  • Preparing a report and presentation that focus on fact-based recommendations and actions
Methods
Techniques
Getting the Right Participants
Pre-Session Assignments
Unique Approaches
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