Senior Members of Our Team
Our Marketing and Business Insider Knowledge Combined with Your Industry Expertise Guarantees Success.
Tricia Batoha is a highly experienced moderator and facilitator with an exceptional record of success defining, innovating, and executing market research initiatives across diverse methodologies and industries.
Tricia is a trusted business partner who is highly attuned to customer and business needs. She excels at distilling large amounts of data into relevant and actionable insights that optimize executive decision making and strengthen brand, design, and product initiatives.
Having been on the client-side for much of her career, she understands firsthand the challenges organizations face and the pressures to deliver. Prior to rejoining BRG, Tricia worked as VP of Insights at Stellantis (formerly FCA/Chrysler) where she was selected as Automotive News Rising Star and made positive impacts on numerous designs, features and services. She also worked at Blue Cross Blue Shield MI, where she led Customer Experience initiatives.
Prior to her client-side experience, Tricia worked at Morpace International and Business Research Group, specializing in financial services, healthcare, entertainment and consumer goods.
Tricia serves on the board and guest lectures at MSU Broad Master’s of Market Research program. She also loves to travel with her husband and kids, spend time outdoors and hang out with her pup.
- Over 20 years experience in marketing, public opinion and business research, and education
- National reputation facilitating groups for decision-making, training, leadership development and market research purposes using innovative methods
- Ph.D. and M.A. in Sociology/Anthropology with emphasis in Applied Research from Northeastern University and B.A. in Sociology from George Washington University
- Prior to establishing BRG, Dr. Saquet was Research Manager at AT&T, Director of Research at the Sandy Corporation, Vice President at Yee/Minard & Associates and Senior Research Executive at Wirthlin Worldwide
- Leadership Oakland graduate and continuing involvement on Board of Directors, developing leadership development retreats, redesigning curriculum and alumni retention programs
- Appointed to review panel for the U. S. Department of Education’s prestigious Jacob K. Javits graduate fellowship program; Social Science Section chair
- Member Board of Directors of A Vision for Clean Water
- Co-founder and Facilitator of Metro Film Lovers (since 1993) and Michigan Opera Theatre volunteer
- Randy has conducted nearly 2,000 focus group in addition to hundreds of in-depth interviews and dozens of online bulletin boards
- Nearly 30 years of hands-on market research experience, specializing in qualitative research design and implementation
- Served as staff moderator for a number of large research firms, including GfK, HarrisInteractive, Wirthlin Worldwide and Opinion Research Corporation
- B.A., History; San Diego State University and M.A., International Relations; University of Southern California
- Active member of the Qualitative Research Consultants Association (QRCA) and served as treasurer of the Detroit Chapter (now defunct)
- Randy is active in church affairs, holding elective and volunteer positions in music and other ministries
- He also serves as an Instructor at Water for Ishmael’s American School in Toledo, coaching refugee students from many countries to enhance their English proficiency and to adjust to their new residency in the United States
Senior Analyst
- Brittany provides analytical and reporting support on qualitative and quantitative studies
- Over 10 years of qualitative and quantitative market research experience focused on studies involving brand identity, advertising, pricing and customer satisfaction
- B.A., Psychology; University of Michigan
- Prior to joining BRG, Brittany was Research Analyst at MORPACE and Research Assistant in the Psychology department at the University of Michigan
Senior Analyst
- Barb is a highly knowledgeable marketing research professional with over 30 years of experience, both on the client and supplier side
- Holding a B.B.A. in Marketing from the University of Kentucky and a Master of Marketing Research degree from the University of Georgia, Barb has used her education and experience to become a trusted research partner
- Barb has extensive experience in a wide variety of industries including automotive (both client and supplier side), health care, financial services, consumer products and services, insurance, marine and education
- During her career Barb has adapted to the ever-changing needs of clients, often utilizing creative research techniques to meet client objectives. She brings her attention to detail to project management and is responsive to her client needs from start to finish. She works closely with clients to provide fact-based actionable reports
- Barb began her marketing research career as a market research analyst with General Motors. Following her time on the client side, she moved to the supplier side as a senior project manager with Gongos Research prior to joining BRG